1.
Be honest with all parties in the transaction – not
just with you, as his or her client, but also with the
other real estate
practitioner and his or her clients.
For example, if REALTORS® represent a buyer with a spotty credit
history, they can’t be dishonest with sellers about this
fact. At the same time, REALTORS® can help their buyer clients
collect and assemble information, such as credit reports and audited
tax returns, to demonstrate that the buyer has addressed the problem
and improved their situation.
2.
Put your interests ahead of his or her own, at all times.
A REALTOR® makes every effort to understand the housing needs
of his or her client, thoroughly researches available inventory,
and shares all relevant information with the buyer so that he or
she can make an informed decision. This service is provided regardless
of the compensation available.
3.
Disclose all pertinent facts regarding the property and the
transaction to both buyer and seller.
If a REALTOR® believes information provided by a seller is
questionable, the REALTOR® is obligated to investigate. REALTORS® should
recommend that buyers consult their own experts, such as home inspectors,
to address concerns. For example, if a home seller asks his or
her REALTOR® to conceal the fact that the roof leaks, the REALTOR® cannot
comply; if the seller insists, the REALTOR® should end the
business relationship with that seller.
4.
Be truthful in all communications with the public.
When REALTORS® distribute newsletters, create Web sites, or
place advertisements, they must be careful not to represent other
real estate professionals’ work product as their own. If
recently sold or listed properties in the community are publicized,
it must be clear whether the REALTOR® was actually involved
in the transaction, or whether that data came from the local multiple
listing service or other source. This ensures that the public understands
the REALTOR®’s experience and can make an informed decision
when choosing real estate representation.
